WHAT MATTERS by Kevin Bacon

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Brand Anthem: What Matters to Buick Voiced by actor, Kevin Bacon. The latest step in General Motors’ attempt to define its upscale Buick brand hits the airwaves this weekend as the “Your kind of luxury” campaign. read more

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  • Nice unpretentious delivery relative to Jeff Bridges for Hundai which I find has a tinge of smugness.
  • Yes Diane, I agree.  Very nice!!  Understated and real.  Not to worried with selling or even diction, but he sure did get the message across.  Well done.
  • Thanks for posting this--the writers are brilliant--and the actor hit all the right notes--relaxed and real.

  • I wanna buy a Buick now! 

    What a great - understated - performance.  A good lesson for all of us who struggle not to sound like we're "selling it."

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