Script Analysis

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I look over a script for accuracy and how I'll approach it. I also look to be sure it's accurate for time.

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  • Out of interest, how do you know that you've got license to change the copy? I just did 3 separate sessions of a 10 second ad, (see my new blog) coz the execs kept changing the script! How do you know that you won't be contacted and be given the riot act?
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