Time to play!Let's get some adrenaline up here for some entertainment & inspiration.
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Well, at least in here we can appreciate the creative mind!
Brian in Charlotte
TNX guys.
On a fun note: I just entered a contest using the voice of Dave Foxx from Z100 and I'm interested in hearing the comments when it's evaluated.
By the way, I produced those 2 minute promos here in New York City, and they didn't amount to too much but our egos. They were self serving and redundant. Don't get me wrong. THEY were fun. But they took all day to produce. You had to run them by everyone. AND if people didn't like anything about them, it was back to the drawing board. Get in and get out. That's what you want to do, but do it with flare, but clarity.
Have you ever heard the phrase "the best form of communication is brevity??"
Ben Burnside
Creative Services Director
98.7 KISS FM
NYC
No matter how you splice it, producers are there to make the message shine. More importantly, you are there to make your boss happy-- whether or not you agree. So, what of this "art"?
To me, the "art" is personal awareness with control. Ideally, you would have outlets for your stifled wizardry.... like for me, making odd bits and cartoony videos that clients sometimes even use. Just because you're a gardener with more bush-shaping skills than Edward Scissorhands doesn't mean you get to go off and snip everything into your zoo animal of choice-- a mistake too many rookies make.
A great way to make the job interesting is to incorporate influence from nontraditional sources. A radio producer who just listens to radio producers all day is gonna try and duplicate all those great "imaging" guys and gals... and that circle ultimately leads to devolution as the copied "sound" continues to age.
I wish we lived in the days of radio plays and 2 minute promos... But since we don't, I figure people are either gonna shut up and do it, drop out completely, or go on to bigger and better things where their talents are more optimized.
Come on......
Come on....
The message. It could be a product, a movement, a public service announcement. But when production gets in the way, it's a piece of crap. Don't get caught up with recreating the wheel unless it's revolutionary. Have fun, and deliver the product. That's what clients, from radio to web, pay us for.
All that said I think "Production" is the art of making audio that gets a reaction from people and doesn't suck too bad.
Is that a good one? Should I have used the word "magic"?