Comments

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  Kevin Collins May 29, 2008 at 3:00pm

  I love the art of production. That is how I view it "an ART". When I produce a spot or promo. My goal is for the listeners to notice something different every time they hear the spot. Like Al. B said "'theater of the mind".
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  Al B. Love! May 23, 2008 at 5:53pm

  The term "production" to me means assembling voice, music and/or FX together in such a way that the listener "sees" with their ears what these elements combined convey. Some call it 'theater of the mind". I call it "eargasm."
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  Rich Brennan May 17, 2008 at 8:20pm

  Production is the 'Art' of putting together various elements (audio and/or visual) to make the listener/viewer feel like their part of the experience.
  Producer....is someone who gets all the principals together to make the project happen.
  
  My 2.5 cents. lol
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  AL Shaw May 17, 2008 at 1:16pm

  efx (explosion) (sfx) sqeeking door (sfx) foot steps.. VO I am here.. and production is what I do to put a lil extra money in my pocket. I must say the over produced spots are just pleasing to other prodution people.. you are right about the "regular" listener not caring.. (sfx) explosion..
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  Milk Styles May 16, 2008 at 5:07pm

  I believe that production is all about "theatre of the mind". Making something unfold and come alive inside somebodie's mind, helping them see the product or event thats being advertised without smothering the message. even though im guilty of this myself, I really hate over produced radio imaging. When a PD wants so much crap, I mean FX, Reverbs, drops (yo, Whaaaaddduupp) and corny crap like that, you have no clue what is actually being said. For some reason the industry is hungry for this over produced crap, and i'm wondering how long it will take them before they firgure out that the listener doesnt pay any attention what so ever to a cluttered mess. i.e. (station voice guy in all caps, all other..inserts) "Th..th..th..THIS IS".."yo"..."COMMERCIAL"..."I love this startion!"..FREE....yes sir.. HIP HOP...You Know it!..and R&B..My Station...HOT...So hot...100" You know what im talking about right?
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  Keith Jacobs May 13, 2008 at 9:01pm

  You are always going to run across audio purists that want little or no processing at all, but in the real world, things sound awfully flat and dead without it. Downside is that if you add any processing, FX, reverb, etc, they can't remove it on the other end! The customer is always right!
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  Big Ed May 13, 2008 at 3:54pm

  Need a little love....most mics, unless you get into Joe Cipriano type mics, don't give a complete 100% sound that you want. I personally just tweek with a litle bottom and finish with a simple Processing Effect. Just enough...
  
  Ed
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  Rick Party May 13, 2008 at 3:30pm

  As a voice talent that rarely produces, I personally can not give away my signature sound on promos without a little compression. Which do you prod freaks prefer most, completely dry (nothing) or processed?
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  Big Ed May 13, 2008 at 12:05pm

  Hi all, just joined...I especially like the comment about over effects use in Imaging. I am the Creative Services Director at WJLB-FM and WMXD-FM in Detroit. We are tottally against the "Star Spangled Explosion" of Imaging. My approach is spend all that time on Copy Writing and Production won't take but a few minutes.
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  Michael Schoen May 12, 2008 at 11:42pm

  Hi from New York...
  Love good production...shakin' and bakin'
  Rompin' and stompin.
  But I mostly don't do it -- so I joined up to learn from you mugs.