This is a group to share ideas on marketing (y)our VO biz. What works? What doesn't?
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WELCOME TO THE MARKETING FOR FUN AND PROFIT GROUP!

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There are hundreds of voice talents willing to share their ideas and help you with your marketing strategy or questions. All you have to do is ask.

Got a question or a comment? Jump right in!

And if you have any suggestions on how to improve our little corner, feel free to email me: danhurst@danhurst.com

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  • That's a good point Gordon!  "Favorites" doesn't translate into work with pretty much any P2P site, I found.  I gave up playing the favorites game with voices.com. In fact, I find myself ignoring more and more of their auditions. It's an easy way to waste a lot of time for little return. Interestingly, I still make about the same every year with them, even with fewer auditions (and less wasted time) There are far, far better ways to market and land work.  A good website with great demos, some well-placed emails, a few good referrals, and repeat business will keep you in business a long time!

  • Thanks for the words of wisdom, fellows. Oddly enough, lately I've been hovering the Top 20 at Voices.com for several weeks now, getting as high as #4. Hopefully that's the result of a higher-level of marketing that comes bundled with my diamond-studded Platinum membership. But aside from a slightly more elevated trickle of private auditions (some never opened!), all this activity has not led to actual work. Guess I'll have to wait until someone builds the better mousetrap...or invent it myself, somehow.

    Peace out

  • Interesting points Gordon and Llou!  One of the things I've discovered about some of the P2P sites, Voices.com included, is that a number of producers that are auditioning for jobs use the P2P sites to get voices for their audition projects.  So, as voice talents, you are sometimes auditioning for a phantom job.  That explains a lot of the auditions that never get listened to.  Frankly, I feel that the P2P sites ought to penalize producers that don't listen to the auditions.  In other words, if you post a job but don't listen to the auditions, you get certain limitations put on your next post.  On the other hand, those of us in the biz can pretty well figure out who those producers are and just ignore them.

  • I feel your pain Gordon. One can only speculate as to why a client does not open a requested audition. Perhaps it was a rush job for the client and he/she went with the first voice that blew them away.  Perhaps your "soon as I can" wasn't "soon enough" for the client.  With respect to an algorithm that forced a voice seeker to listen to every audition they requested... I'm pretty sure clients would be looking at other voice sources that didn't present that as an option for working with their talent. 

    I used to advise the actors I represented to "Do The Audition and Forget About It".  It worked from them.. and it's now working for me.

    Although I can't wrap my head "or voice" around the practice of "checking your availability" from agents, after I've already auditioned for a gig (on or off cam), signed a piece of paper stating that I'd have no conflicts whatsoever.. Then.. put on hold (not booked)  for the job and when the job day comes, I have to call and find out that the client went with another talent!  I wish they'd find an algorithm to stop that madness.  Oh.. Thanks for the post Gord..

    Big LLou

  • RE: VOICES.COM....to which I recently upgraded to Platinum status at considerable expense (the jury is still out as to whether, or not it's worth it....)

    As anyone who uses Voices.com ever been issued a 'Personal Invitation' only to have the demo not opened? I have retired my frustration that cattle-call custom demos may never get listened to....especially if I can't get into the Top 30 (and I rarely can....I can't sit here all day....)

    However a Private Invitation is something that I will get to as soon as I can, sometimes drop what I'm doing and do a really good job of it...only to find that the job is closed before my 'Personal Invitation' demo is even opened.

    I'm somewhat annoyed that voice seekers do not bear any responsibility for anything other than issuing the job, and then paying for it. Cattle calls are one thing....and few seekers will actually listen to 135 demos that may come in. But if a seeker trolls the voice bank and asks for demos, would it not be fair (and simply polite) that they actually listen to the demos asked for?

    The system favors the seeker, and we assume all the risk. What's stopping Voices.com from requiring that any seeker who issues a Private Invitation, must LISTEN to all private invitation demos submitted by the deadline before the job can be awarded? Surely there must be an algorithm capable of that....

    Gord

  • Just a heads up for all of us who use Voices.com.  They have now decided that they are going to try to get about $20 a month out of clients that are looking for voice talents. Almost $240 a year.  

    Draw your own conclusions.

  •  

    Hi Gang,

    Just wanted to share a marketing success story, yesterday I received an e-mail from a potential client that receives my promotional e-mails and updates. She has been on my list for over two years and has a national tv spot she is interested in putting me up for!

    Never doubt that the targeted contacts that have a need for our services keep your info on file for when the time comes!

    Keep Marketing!

    Kevin

     

     

     

  • Hey! Great news from Dan Harder!!! Congrats!!!

    BTW, timing is a critical part of your plan. If your clients are industry-specific, market according to their planning schedule. For example, it's a little late to target for holiday advertising, but you have a week, maybe two target clients that do end of year projects (corporate reports, winter businesses, etc).

    Good going Dan!

    Any other success stories?
  • Don't you just love waking up on Monday morning with "unsolicited" work waiting in your inbox?  I say "unsolicited" in quotes because actually I did ask - quietly - about 4 weeks ago.  

    I sent out postcards to my client list.  The first thing in the client's email was (and I quote):

    "Hey those postcards pay off!   I have a script here for you..."


    His budget is 10x what I spent on the postcards.  Marketing in action. I have gotten work from other "long lost clients" since sending the postcards, but this one specifically mentioned them.

     

    Keep plugging!

     

    -Dan 

  • Thank you both John and Dan!

     

    Those are some excellent suggestions!  I love this group!  I am going to try your suggestions first chance I get.  I appreciate your original ideas!

    I saw a guy on one of the morning TV shows who stands on a street corner with a sign that said, "I will tell you one joke for a dollar".  He is a stand up comic and uses that as a way to promote himself.  I could do the same only for voice impressions.  If I did it, I would be sure to wear a suit for fear I would be mistaken for a homeless person.  :  )  Thanks again guys!

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