This is a group to share ideas on marketing (y)our VO biz. What works? What doesn't?
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  • Well, see!?!?!  There you go:  Lifestyle Marketing!!!!!!!!!!


    Good for you, Darla!!!!!!!!

  • I really do not like the aspect of Voice Over that involves self-marketing.  But today it was fun.  I intended to merely pass out a few pamplets to one of the local businesses regarding an audio book that I have narrated.  While doing so, however, the owner of the business chatted me up about audio book narration in general and then asked about my work in particular.  We talked for several minutes and now he plans to buy the book, pass on the info to his family and friends and encourage his customers to take a pamphlet.  Also, ran into two more contacts while shopping for groceries.  They intend to do the same.  All in all, a pretty good self-marketing experience today.
  • "A Year In The Life Of A Voice Actor" is a reflective look at my business this past year - it's on my blog @

    With gratitude,


  • Nick!  You've got me thinking about this! 


    I hope some other folks will chime in on this!  I wonder if connecting with some of these developers and offering to provide the VO scratch tracks for them might not be a novel approach to getting a foot in the door.


    Or asking them to define a character that they are looking for and offering to provide numerous reads for them to use as samples for their projects.


    Frankly, this is a new one for me, and I would be interested in what others have to say about this!


    Thanks for posting!



  • Ran across this at and thought it was worth sharing,
  • I know when I cold call, I ask which they prefer.  Most have said mp3s or links to my website. I have gotten one or two that have said CDs but that's been my experience so far.
  • I am lucky enough to have worked in the industry before computers...  But once they worked there way into our work & life, I embraced the concept - and the thought of emailing my demo was mind blowing!  

    But when I heard that word "Delete" and how easy that is - the light went on for me, I totally understood that statement.  And I certainly don't want to be deleted.

    I don't think there is a right or wrong way, but it is something to be aware of.  Some agents might prefer mp3's over CD's...  Not much help am afraid, just something to think about.

  • My opinion is that you need both. Most agents/clients prefer mp3s but there are still some that ask for a CD. Agents specifically can learn about a voice talent by how how their CD is presented to them. Professionally packaged or written on by a marker pen. Depending upon the situation I think both are helpful and allow you the flexibility of using either. I do think it is critical to always ask which they prefer for convenience sake.

    My two cents.

  • CD's or mp3's:  I am still a firm believer in covering all bases...  But (and I found this out via an agent) mp3's / emails - are very easy to delete!  -That from the horses mouth-

    In talking with a few people (agents, coaches and talents) hard copy should be primary and mp3's if they request it... 

    You want to be on their good side, not a pain in the ass (which none of us are)  ;)  by bogging down their email.  Again I am only passing on what I was told...  CD in a jewel case - with Name & Number on the spine

  • Stan, I would do both! Face time is really important, so I would definitely stop back by and drop off the CD. THEN, I would follow up with an email with a link where they can download the MP3 and let 'em know that you thought they might want an MP3 version to pass along to an appropriate client.

    And it never hurts to follow up every couple of months with an email or phone call (whichever you are most comfortable with), to say hi.

    And if you can direct some business their'll most certainly be remembered!
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