This is a group to share ideas on marketing (y)our VO biz. What works? What doesn't?
WELCOME TO THE MARKETING FOR FUN AND PROFIT GROUP!
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There are hundreds of voice talents willing to share their ideas and help you with your marketing strategy or questions. All you have to do is ask.
Got a question or a comment? Jump right in!
And if you have any suggestions on how to improve our little corner, feel free to email me: danhurst@danhurst.com
dan
There are hundreds of voice talents willing to share their ideas and help you with your marketing strategy or questions. All you have to do is ask.
Got a question or a comment? Jump right in!
And if you have any suggestions on how to improve our little corner, feel free to email me: danhurst@danhurst.com
dan
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Best at ya on the Post Card thing. Having been on the receiving end of Post Card campaigns as a PD and as a Ad Rep, I can tell you that the ones that got my attention were the ones where I discovered a bit of the personality of the sender.
That came through various ways including something about the picture - usually the non-posed ones were the most interesting; commentary/testimonials from a client - "Thanks for the great session. It was exactly what we were looking for, AND I never laughed so hard in my life!" or "Geez! How long have we been working together now? And you still have the best voice...and the worst lasagna!".
Also call to action lines can help. Something like "I'd love to see what I can do with your copy. Send me a sample script and I'll take a shot at it. I'll have it back to you within 24 hours." Maybe include that you'll do it for no charge.
I'll be interested in hearing how it goes!
And yes, I'm perfectly willing to share some of my little marketing successes!
Advertising/Marketing should ALWAYS be based on meeting needs. How can YOU meet the needs of a client? What do you have to offer that meets that client's needs?
So...with that in mind, because of my bilingual edge, I spend a lot of time and energy marketing to clients that need a Bilingual or Spanish voice.
For example, I have several auto advertisers. Periodically I will email them with the suggestion that they try reaching the Spanish speaking buyers in their market.
Finding new customers for my clients gets them excited!!! I can actually generate about 30% more business by suggesting ways that my current clients can reach new customers!!!
And all it takes is a simple email with that suggestion.
What can you do to generate more customers for your clients? They need to know that!!!
...especially in this economic climate!!!
What other suggestions do you have for marketing your business?